He was voted Personality of the year at the TV Quick awards in London, England, UK.
He plays three principal characters on "Da Ali G Show" . The title character is Ali G, a lower-class white male who acts like a Jamaican Londoner and enrages his politically active and powerful guests with stupid questions. Another one is the Kazakhstani TV reporter Borat, who naïvely searches for porn and outlets for his scatological, accidental humor and anti-Semitism. The last one is the superficial Austrian fashion expert Brüno, who often talks up heartless fashionistas and makes macho men uncomfortable with his blatant homosexuality.
Went to Haberdashers' Aske's School for Boys in Hertfordshire, the same school as broadcaster Alan Whicker, "Little Britain" star Matt Lucas, comedian David Baddiel, and former Formula 1 champion Damon Hill.
In 2004 he appeared on the "Howard Stern Show" as himself and went into character on camera.
During an "All Things Considered" interview in 2004, Baron Cohen told NPR's 'Robert Siegel II)' that he wrote his Cambridge thesis on Jewish involvement in the U.S. Civil Rights movement, focusing especially on the 1964 murders of James Chaney, Andrew Goodman, and Michael Schwerner in Philadelphia, Mississippi.
Gave 2004 Harvard class day address in character as Ali G.
Daughter, Olive Cohen, born 17 October 2007. Mother is fiancée, Isla Fisher.
2007 - Ranked #34 on EW's The 50 Smartest People in Hollywood.
He is putting a rest to Ali G and Borat, the anti-Semetic Khazakistanian. He said to British newspaper, Friday, " I was in character sometimes 14 hours a day and I came to love them, so admitting I am never going to play them again is quite a sad thing.".
Appears on talk shows in character; he has rarely appeared as his real self. Nevertheless, he did appear as himself on the Golden Globe Awards show in 2007, as well as on the NPR radio talk show "Fresh Air" with Terry Gross. He was also asked to appear in character (as Borat) at the Oscars, but refused and went as himself.